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City Logo, Branding, 
& Wayfinding

For this project I did tourism branding for the city of Hattiesburg, Mississippi. Hattiesburg is the city where my mother grew up with her cousin and best friend, Brenda, who was one of my favorite people in the world. This project was an homage to her.

I designed wayfinding icons, billboards, wayfinding signage, some merchandising items, and a website homepage.

The color palette I used is mostly centered around the magnolia tree, but also incorporates a sky blue, as well as a floral purple which is in remembrance of my cousin Brenda, since it was her favorite color.

For the icons I used soft shapes. I wanted to use soft shapes and colors throughout this project to reflect the lovely and natural aspect of Hattiesburg.

Wordmarks, Lettermarks, Fonts, & Colors
Process Work & Takeaway

Stage 1


Stage 2


Stage 3


My takeaway for this project came from the process of simplifying the icons. Rather than doing sketches, I started by playing with geometric shapes and seein where that took me. I also used a photo of the Town Square Park as the basis for the Park icon. I then worked in a reductive manner and worked in rounds, reducing in stages the icons that needed to be simplified. This resulted in a set of very simple yet readable icons that were identifiable as a cohesive set. I chose to use a few different geometric shapes with soft corners to make them more playful and welcoming. I also used several colors from my color palette to keep it fun.

My initial workmark had some colonial architecture in the crossbars on the T's and in the columns in some of the letters, but it was just too busy. This project taught me a lot about why less is sometimes more. Even though I really liked my design and still do, it wasn't fitting for the assignment. However, it did end up carryinf over into the design of the Museum icon. I never give up on my ideas because I know I will always be able to find a use for them somwhere.

Final Icons

Original Wordmark Design

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